Hoje a minha opinião vem na pág. 46 do Público numa peça assinada por Nuno Sousa, a propósito do acordo eminente entre o Real Madrid C.F. e a adidas. O artigo também está disponível na edição online em http://bit.ly/1P3tJiE Subscreva a newsletter: http://bit.ly/newsmarcoscastro

Tagged under:

One of the things that we, as marketers, are always trying to figure out is ‘What is the best way to measure the return of investment (ROI) of a sponsorship?’ With the new and exciting advantages of digital, things have become easier in the form that we now have sufficient tools, which enable us to

O atleta Ukra do Rio Ave Futebol Clube – Oficial​ continua a produzir conteúdos fora da caixa, recorrendo de forma constante ao humor para envolver e interagir com a sua audiência. O jogador tem vindo a esticar os limites da imaginação e a arriscar, muito, em alguns dos conteúdos que partilha. Se o objetivo é

Interview for Overtime —> http://bit.ly/mktgurus I am pretty sure most of you have tuned in and listened to either a hangout with Marcos Castro or podcast with Sean Callanan as host. Me and the rest of Overtime team have been listening to as many interviews as our schedule allows us because both Sean and Marcos have

There’s no question of the importance of sports in the modern society. According to REPUCOM’s “Emerging Giants” Study there’s 2.2 billion people interested in sports globally.  This tell us that it’s not difficult to understand why big sporting events have a huge number of viewers and followers, and when it comes to social media things get

TOP UA-37139526-1