Digisport Consultant Marcos Castro interviews Scott Sandalow and Molly Brady, Digisport experts and Digital & Social Media Managers of FC Bayern and New York Red Bulls respectively. Topics: – how to use social media to build a global brand: the FC Bayern case; – how clubs incorporate sponsors on social media content; – how social

It’s becoming more and more challenging in today’s competitive world to gain brands, media and fans attention. If you are an athlete looking for good endorsement deals (and let’s face it, elite sport is a business so you need to get as many sponsors as you can to ensure you not only survive but also

Formula E are the most innovative and exciting new Motorsports series in the world. Their ambition is to be the most globally digitally-disruptive sporting series as they are constantly looking to drive innovation; from car technology to fan engagement. I spoke with Tom Halls, the guy responsible for all digital product development across the organisation;

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A partir de Maio deste ano inicio um novo desafio como docente na Pós-Graduação em Marketing Digital do IPAM. Darei aulas nas edições que se realizam no IPAM Porto e em E-Learning. Para mais informações e inscrições: http://bit.ly/PG_MktDigital_IPAM

  Dia 14 de Abril estive na Escola Superior de Tecnologia e Gestão de Portalegre, para partilhar a minha a experiência sobre marketing digital e marketing desportivo. Fui orador n’O Cocktail dos Idiotas, evento organizado pelos alunos do curso de Administração de Publicidade e Marketing. O evento consiste num talk show onde são abordados diferentes temas relacionados com o

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