One of the things that we, as marketers, are always trying to figure out is ‘What is the best way to measure the return of investment (ROI) of a sponsorship?’ With the new and exciting advantages of digital, things have become easier in the form that we now have sufficient tools, which enable us to

There’s no question of the importance of sports in the modern society. According to REPUCOM’s “Emerging Giants” Study there’s 2.2 billion people interested in sports globally.  This tell us that it’s not difficult to understand why big sporting events have a huge number of viewers and followers, and when it comes to social media things get

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