Esta sexta-feira, dia 7 de Outubro, serei Orador no II Fórum de Marketing Desportivo de Angola, onde terei o privilégio de partilhar a minha visão sobre como “Pensar estrategicamente o marketing e a gestão desportivas”. Além de ser o meu primeiro evento em África, este momento é ainda mais especial pelo facto de nele se

Digisport Consultant Marcos Castro interviews Scott Sandalow and Molly Brady, Digisport experts and Digital & Social Media Managers of FC Bayern and New York Red Bulls respectively. Topics: – how to use social media to build a global brand: the FC Bayern case; – how clubs incorporate sponsors on social media content; – how social

It’s becoming more and more challenging in today’s competitive world to gain brands, media and fans attention. If you are an athlete looking for good endorsement deals (and let’s face it, elite sport is a business so you need to get as many sponsors as you can to ensure you not only survive but also

Formula E are the most innovative and exciting new Motorsports series in the world. Their ambition is to be the most globally digitally-disruptive sporting series as they are constantly looking to drive innovation; from car technology to fan engagement. I spoke with Tom Halls, the guy responsible for all digital product development across the organisation;

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Hoje a minha opinião vem na pág. 42 do Público a propósito da transmissão de eventos desportivos através da Internet. Como refiro na peça, “É inevitável que o futuro modelo das transmissões de eventos desportivos passe pela Internet por dois motivos: primeiro, porque proporciona aos promotores um alcance muito maior e depois porque possibilita uma

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