“How to use social media to monetize fan engagement” with Molly Brady and Scott Sandalow

Digisport Consultant Marcos Castro interviews Scott Sandalow and Molly Brady, Digisport experts and Digital & Social Media Managers of FC Bayern and New York Red Bulls respectively.

– how to use social media to build a global brand: the FC Bayern case;
– how clubs incorporate sponsors on social media content;
– how social media is used to gather data and build fan profiles.

Scott Sandalow
Twitter: http://twitter.com/scottsandalow

Molly Brady
Twitter: http://twitter.com/molly_brady