Know the 5 Secrets of Formula E to Build Real Fan Engagement | Hangout Resume

Formula E are the most innovative and exciting new Motorsports series in the world. Their ambition is to be the most globally digitally-disruptive sporting series as they are constantly looking to drive innovation; from car technology to fan engagement.

I spoke with Tom Halls, the guy responsible for all digital product development across the organisation; including web, app, gaming, digital innovation and the world-first FanBoost initiative.

Tom revealed the 5 secrets behind their amazing growth:

1. Fanboost

The world’s first digital activation that as a direct outcome on the result. You can view this video to understand better the concept of this innovative tool:

2. Short-form Content

Formula E wants to drive engagement in lead up to races and sustain engagement between them. Here Tom highlighted the “Leap of Faith: Damien Walters backflips over speeding Formula E”:

3. ESports (Gaming)

The idea is to attract new audience and give fans a way to directly engage with the series, developing onsite entertainment activations. You can watch an example here:


The objective is to reach dark markets, leverage new delivery mechanisms across networks and drive fans to broadcast.

5.Virtual Reality

Extend the race day experience to the 99% that can’t attend and take fans beyond the track. Watch this video to understand what Formula E is doing:

We also talked about the Roborace, which is a competition of autonomous, self-driving cars that will be launched next season, and what are the big trends in the industry, like the dark social, instant messaging apps and VR.

Want to see it all? Then watch the Hangout bellow and ☞ Subscribe my channel ☜ 🙂

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