Know the 5 Secrets of Formula E to Build Real Fan Engagement | Hangout Resume
Formula E are the most innovative and exciting new Motorsports series in the world. Their ambition is to be the most globally digitally-disruptive sporting series as they are constantly looking to drive innovation; from car technology to fan engagement.
I spoke with Tom Halls, the guy responsible for all digital product development across the organisation; including web, app, gaming, digital innovation and the world-first FanBoost initiative.
Tom revealed the 5 secrets behind their amazing growth:
The world’s first digital activation that as a direct outcome on the result. You can view this video to understand better the concept of this innovative tool:https://youtu.be/SxnO6fqkiV
2. Short-form Content
Formula E wants to drive engagement in lead up to races and sustain engagement between them. Here Tom highlighted the “Leap of Faith: Damien Walters backflips over speeding Formula E”: https://youtu.be/EF9bbY3-lQU
3. ESports (Gaming)
The idea is to attract new audience and give fans a way to directly engage with the series, developing onsite entertainment activations. You can watch an example here: https://youtu.be/oFa6pwV9iv4
The objective is to reach dark markets, leverage new delivery mechanisms across networks and drive fans to broadcast.
Extend the race day experience to the 99% that can’t attend and take fans beyond the track. Watch this video to understand what Formula E is doing: https://youtu.be/0UMSaFywMz0
We also talked about the Roborace, which is a competition of autonomous, self-driving cars that will be launched next season, and what are the big trends in the industry, like the dark social, instant messaging apps and VR.
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