Mycujoo: a new distribution and monetization channel for sports content?

Recently i had the opportunity to talk with Pedro Presa, one of the founders of Mycujoo, an online Social TV platform, which offers medium and small football clubs, federations and leagues the opportunity to open their online Social TV channels in a way they can empower their business.

It was a very interesting conversation where we covered some of the hot topics in the industry right now, such as:

  1. New distribution channels for sport brands;
  2. Image rights management;
  3. New business models and how to monetize content;
  4. Big data in football and how to collect valuable insight for sports brands;
  5. How VR and eSports can play an important role in the future of the industry and subsequently in the Mycujoo project.

You can watch the Hangout here or bellow.