“How an Athlete can Manage his Brand to Maximize Awareness and Revenue” with Lisa Bregman (Wasserman, LA Galaxy and Chicago Fire)
Digisport Consultant Marcos Castro interviews Digisport Expert Lisa Bregman.
Lisa has more than ten years of success in marketing & social media with additional experience in partnership activation, events and PR including college & action sports, sports agencies, Major League Lacrosse, Olympics and extensive experience in professional and international soccer.
She worked in marketing & digital with the Chicago Fire (3 years) and LA Galaxy (6 years) Major League Soccer teams before starting her own digital consulting agency, working with professional athletes to optimize their digital presence through social media channels, as well as with brands activating in sports.
Lisa joined the talented digital team at Wasserman in the fall of 2014 where she has been lucky enough to continue working in that space.
During this hangout we have discussed:
1- How an athlete can set up a successful brand activation;
2- What are the best tools to attract and retain sponsors & partners;
3- Understand how digital can play a key role in building and engage an audience.