“How to Build a Disruptive Digital Strategy for a Sports Property” with Molly Brady and Scott Sandalow
Digisport Consultant Marcos Castro interviews Scott Sandalow and Molly Brady, Digisport experts and Digital & Social Media Managers of New York Red Bulls from Major League Soccer (MLS).
Former Digital Media Lead at Chigaco Fire Soccer Club, Scott has already worked for CBS Radio, All Terrain, Red Frog Events and Fleishman-Hillard, amongst others.
Molly has already worked as Digital Media Coordinator at the Seatlle Sounders and Seattle Seahawks.
During this hangout we have discussed:
– Steps on how to build an innovative digital strategy for a sports property;
– How to implement an omnichannel content marketing strategy;
– Current trends that can disrupt the football industry.